We get to know what you are selling, who your ideal consumer should be, why they buy, and what competition you have in reaching and closing those individuals.
With research completed, we work with you to understand what has worked in the past, what your contemporaries are doing currently, and what might work for the future.
We get into the trenches and create drafts of our ideas. We work to create both a compelling aesthetic and a clear message that complements your existing brand equity.
We bring you, and potentially test consumers, our drafts for discussion. In some cases very little work is needed, while other times we make the strategic choice to change directions or alter our messaging.
Leveraging our testing and revisions to craft a final product we then make sure the product, be it a website, radio ad, etc is well crafted and strategically position to optimize consumer impact.
Our process doesn’t end with the execution, but is always something we desire to iterate so that we can improve its messaging, targeting, and/or cost benefit. Iteration is our key to long term success.